Keep a CRM a CRM.
The big platforms grew into everything — marketing clouds, service desks, app marketplaces. drop stayed a CRM: your book of accounts, tracked your way, doing the busywork for you. Drop the rest.
Custom tracking, done right
Track what actually matters for your book — your own fields and columns, front and centre, with no admin console to wrangle.
Research built in, not bolted on
Drop in a name and Deep Dive fills the account from the open web, cited. It ships with the CRM — not a separate AI add-on.
A day, not a quarter
No implementation project. Import your spreadsheet, map the columns, and you’re working your book the same afternoon.
drop vs the big CRMs.
Not better at everything — better at the one thing a CRM is for.
|
drop.
The focused CRM
|
Salesforce
|
HubSpot
|
PPipedrive
|
|
|---|---|---|---|---|
| Built for | A focused CRM | Enterprise platform | Marketing + sales suite | Sales pipeline |
| Custom tracking, no admin needed | Config + admin | Setup | Add-on | |
| AI web research per account, built in | Add-on | Add-on | — | |
| Renewal & follow-up nudges out of the box | Build workflows | Build workflows | Build workflows | |
| Import your spreadsheet, mapped in minutes | ||||
| Time to first value | Same day | Weeks | Days–weeks | Hours–days |
| Free to start — no card | — | Trial only | ||
| Price | $ | $$$ | $$–$$$ | $$ |
Compared on publicly available information; product names and marks belong to their owners. Features and pricing change — tell us if we’ve got something wrong.
Different tools for different jobs.
If you need a full marketing cloud, a service desk, or enterprise workflows across a thousand seats, the big platforms are genuinely good at that — and drop isn’t trying to be. drop is for the team that just needs their book of accounts kept straight, tracked their way, without paying for the other ninety percent.
What drop leaves out, on purpose.
Every feature drop doesn’t have is a menu you don’t configure and a line item you don’t pay for.
What’s left is the CRM: accounts, contacts, subscriptions and renewals — with custom tracking, AI research and drips doing the busywork. That’s the whole idea.
Less CRM. More done.
Start free with one seat — no card. Import your book and see the difference a focused CRM makes.