We built the CRM we actually wanted.
Somewhere along the way, CRMs stopped being a place to keep your accounts and became platforms you configure for a quarter and pay for forever. drop is the correction — a CRM that stays a CRM, and does the busywork for you.
We spent years living in CRMs built for someone else — enterprise sales orgs with admins, ops teams and a budget to match. For a small team who sells relationships, they were the wrong shape: too much to set up, too much to pay for, and somehow still a blank form you had to fill in by hand.
So we drew a line
A CRM should do two things brilliantly: keep the book of accounts straight, and make sure the right conversations happen at the right time. Everything else — the marketing clouds, the ticketing, the app marketplaces — is someone else’s product bolted on. drop does the two things, and drops the rest.
And we gave it an analyst
The best part of the job is walking into a conversation already knowing the account. The worst part is the hour of digging it takes to get there. So we built Deep Dive — drop in a name and it reads the public web, fills the account in, and cites every source. The homework, done for you, on every account.
What we believe
Focused beats feature-complete
Every feature we leave out is a menu you don’t configure and a line item you don’t pay for. We’d rather do less, well.
Research should be built in
Not a separate AI add-on with its own price tag. If the CRM knows the account, it should know the account.
The money should be honest
Per seat, in plain numbers, billed for what you use. No quote-to-find-the-price, no surprise tiers.
Value the same day
No implementation project. Import your book, map the columns, and you’re working it the same afternoon.
Drop the rest.
Start free with one seat, no card. See what a CRM feels like when it does the digging for you.